Why Link Building is Important for SaaS: Boosting Visibility and Credibility

Link Building

Table of Contents

The thriving market for Software-as-a-Service (SaaS) models became more competitive, compelling various companies to enhance their digital presence.

It enforces the need to implement Search Engine Optimization (SEO) strategies. SEO strategies develop quality backlinks improving a higher search ranking, creating a more pronounced brand recognition, and initiating a steady flow of targeted traffic.

For SaaS companies, SEO is instrumental in elevating brand authority. It captivates target users by securing strong inbound links from authoritative websites, and industry influencers via the search engine. In this digital landscape where competitive advantage is dire, SEO is a primary tool for boosting visibility and credibility. Link Building, for this pursuit, is proven to be SEO’s most crucial aspect.

Link building is foundational in creating a powerful marketing strategy. It amplifies content and extends its reach to the relevant audience, resulting in engagement and helping potential clients to be aware of the value and solutions offered by SaaS companies. 

Link building partnerships generate networking opportunities, enabling businesses to establish meaningful connections with industry peers. These integrations can help establish future collaborations fostering a more organized and well-founded business system.

Key Takeaways

  • Link building, a vital aspect of SaaS SEO strategy, enhances search rankings and brand recognition

  • Quality backlinks amplify content reach, driving targeted traffic to SaaS websites

  • Strategic link building partnerships foster meaningful industry connections and facilitate future collaborations

The Role of Link Building in SaaS SEO

A network of interconnected websites, each represented by a unique symbol, with arrows linking them together to illustrate the importance of link building in SaaS SEO

Domain authority is a metric SaaS corporations can use to gauge how well their website will rank in search engines. It determines the website’s relevance to a specific industry or topic, helping potential prospects to easily identify the most relevant to their searches. 


Link building helps boost domain authority, creating high-quality backlinks from reputable niche-related websites, and allowing a SaaS website to be on one of the top searches in a search engine. It creates more credibility as a valuable resource for SaaS models attracting potential customers.


Here are some of the most essential processes for link building.


  • Targeting of Relevant Websites

    • Focus on building links from industry-related websites with high domain authority.

  • Creating Valuable Contents

    • Supply useful, informative, and engaging content making other industries link with your company.


Search visibility helps SaaS companies align their search intents for the relevant audience and clients. It is a percentage of the clicks the search engine estimates, providing companies with the opportunity to be on the top page of the search engine. It establishes credibility and the relevance of the website depending on the keywords searchers type in the search engine. 


Some useful link building tactics that SaaS businesses can use are the following:


  • Guest posting

    • Outreach to industry-related blogs and websites, offering high-quality content in exchange for a backlink.

  • Influencer outreach

    • Collaborate with industry influencers to share your content and secure valuable backlinks.

  • Resource pages

    • Locate and contribute to industry-resource pages by providing valuable content that gets linked to.


One of the most common strategies for link building that enhances search visibility is the Skyscraper Technique.



It is a method of finding top-ranking content from reputable and credible publishers relevant to the topic you are planning to make. It allows you to improve your content, which you can offer as a replacement linking option for publishers improving backlink profiles.


These strategies allow SaaS companies to enhance their search visibility, attracting potential customers. It is always essential to prioritize quality over quantity to guarantee high-quality backlinks to yield more impressive results than a larger number of lower quality ones.

Driving Targeted Traffic: Improving Lead Quality and Increase Conversion Rates

A computer screen shows a SaaS website gaining traffic as links connect to various industry-related sites

A SaaS corporation needs to attract more targeted traffic to its website to potentially increase its sales. Implementation of link building campaigns creates an opportunity to improve the visibility of a website on search engines. 

Strategies such as guest posting, locating resource page links, and partnering with other influencers increase the chances of exposing your product.

These exposures increase frequent site visits with a targeted audience, improving the chances of closing a sale. 

Here is the table illustrating the most common link building strategies, what you can do for your website traffic, and how they affect your conversion rates. 

Link Building

Website Traffic

Conversion Rates

Guest posting



Resource page links



Influencer partnerships


Positively impacted

It is essential to align your link building strategies with your business goals. 


Initiating targeted keyword research develops the chances of the right audience finding your website, implanting an idea of partnership, and ultimately seeking your services for their SaaS goals. 


Fostering partnerships enables a collaborative platform with an organization that helps promote your business with a diverse audience.


These are the fundamentals for increasing conversion rates and overall business expansion.

Establishing Brand Authority: Elevating Brand Recognition and Thought Leadership

A computer screen displaying a network of interconnected websites, with the central site labeled "SaaS Brand Authority." Various links are shown connecting to reputable industry blogs and news sites

The proliferation of the cloud inevitably created a competitive landscape for the SaaS market. In the corporate ocean that offers the advantages of SaaS and other As-a-Service platforms, how can you stand out?


Using an established brand recognition, and showcasing thought leadership is therefore crucial. 


Brand recognition is not just simply promoting your business in hopes of recognizing your services, building credibility and establishing trust are its foundations. 


Through link building, SaaS corporations can earn high-quality backlinks that increase the visibility of a company’s website. This initiative incorporates generating different content types, helping establish thought leadership, and elevating brand recognition.


Examples of content types to build thought leadership can include:


  1. In-depth blog posts

  2. Case studies

  3. Whitepapers

  4. Webinars

Obtaining backlinks to high-quality content is the key for SaaS companies to further develop customer success processes contributing to long-term growth and sustainable performance.

One of the most sought-after advantages of elevating brand recognition and developing thought leadership is its shareable content, which can be used not only for engagement but as a reliable resource for various industry platforms. This ultimately helps businesses expand and extend their reach to other businesses.

Establishing and Fueling Content Marketing Efforts: Supporting Content Distribution and Amplifying its Reach

A computer screen showing a network of interconnected websites, with arrows symbolizing link building for SaaS content marketing

Content marketing is undoubtedly the baseline for every SaaS company in generating brand recognition and establishing thought leadership. 


Besides pushing for engagements, it is essential to create a strategy to help search engines determine the content and value of these contents.


Link building is vital in this process as it guarantees high-quality and relevant links for search engines leading to better rankings in search results. 


Obtaining backlinks from credible sources improves SaaS brand credibility and exposure. 


Here are some content distribution strategies improved by link building:


  • Guest blogging on relevant industry websites

  • Sharing content on social media platforms

  • Collaborating with influencers or industry experts

  • Syndicating content across various platforms

  • Repurposing content for different formats (e.g., infographics, videos, etc.)


The following aids in amplifying your content’s reach, and initiating incoming links, most commonly known as backlinks. Backlinks are critical for content distribution as it is an indication for search engines to determine the quality, relevance, and credibility of your content allowing you to place it in the higher rank of search results.


The more backlinks your content has, the better chance it has of ranking higher. The higher your rank in search engine searches, the higher your organic traffic and visibility, which can attract larger audiences. It can potentially provide you with more leads and conversions.


To amplify content reach through link building, consider the following strategies:


  • Regular content updates: Consistently updating content can help maintain and improve your rankings. This shows search engines that your content is fresh and relevant, leading to better search rankings and more organic traffic.

  • Creating high-quality content: Focus on producing unique, valuable, and shareable content that solves the problems of your target audience, which can result in more backlinks.

  • Outreach and promotion: Reach out to relevant influencers, bloggers, and industry websites to promote your content and increase the likelihood of gaining more backlinks.


Link building is essential for SaaS companies to fuel their content marketing efforts. By supporting content distribution and amplifying reach, link building can significantly improve a SaaS business’s online presence, credibility, and lead generation capabilities.

Enhancing Network, Partnerships and Driving Competitive Advantage in the SaaS Market

Various computer systems and networks connected by a web of links, symbolizing the importance of link building for SaaS partnerships

Facilitating Strategic Alliances and Leveraging Industry Influence

With the overwhelming competition between SaaS companies, an organization needs to form strategic alliances and leverage industry influence to maintain business standing and operational longevity.

Link building opportunities help foster strategic alliances by actively engaging with industry leaders and partners, ultimately forming mutually beneficial relationships and connections.

It gives organizations the ability to share resources, knowledge, and innovative ideas, driving success and growth.

Some strategies for establishing strategic alliances through link building include:

  • Partnering with industry influencers in guest blog posting

  • Cross-promoting content on social media platforms

  • Participating in industry forums or online communities

This can help SaaS companies tap into a broader network, foster long-term partnerships and establish targeted connections with influential players in their niche. 

By facilitating these alliances and leveraging industry influences SaaS organizations can expand their reputation by highlighting their expertise, and increasing brand recognition. They can accomplish these by following these tactics.

  1. Utilize customer testimonials: Prompt satisfied customers to share their experiences, thus bolstering credibility.

  2. Join industry associations: Participate in associations to showcase thought leadership and gain access to valuable resources.

  3. Publish industry-related content: Regularly share and promote informative articles to establish the brand as an industry expert.

Fostering Long-Term Organic Growth: Implementing Sustainable SEO Success and Cost-Effective Marketing

A tree with deep roots and spreading branches, surrounded by interconnected vines and roots, symbolizing the importance of link building for SaaS organic growth

Finding a sustainable marketing and process strategy is the foundation of every business. Link building for SaaS companies is proven to be a more effective revenue generating strategy. 

Obtaining sustainable SEO success helps develop a cost-effective marketing strategy, as opposed to other marketing campaigns such as paid advertising or sponsorship. A SaaS company can rely on quality backlinks and guarantee constant site visits, and being on the top search of a search engine can definitely help with advertising your product.  

The success of this initiative, however, solely relies on ensuring the quality of the backlinks. High-quality links from relevant and authoritative websites often result in better organic rankings, increased website traffic, and higher customer retention.

Here are some easy-to-implement, cost-effective marketing strategies including link building:

  1. Content Marketing: Producing high-quality, engaging content tailored for your target audience.

  2. Social Media Promotion: Sharing content and engaging with followers on various social media platforms.

  3. Community Involvement: Joining niche forums or online communities to establish your brand as a knowledgeable resource.

Measuring the Impact of Link Building: Tracking Link Metrics and Analyzing Traffic

A network of interconnected nodes symbolizing the impact of link building on SaaS growth. Arrows represent the flow of traffic and authority between websites

In order to finalize the effectiveness of your link building you will need to carefully track link metrics and analyze traffic and conversion data. For most organizations, it can be challenging on which metrics to monitor or what to analyze. 

For tracking link metrics you need to monitor these processes:

  • Domain Authority (DA) and Page Authority (PA):  DA and PA are scores that can help you predict the likelihood of a website ranking on Search Engine Results Pages (SERPs). The higher the DA and PA scores indicate the better the chances of it ranking.

  • Number of Backlinks: It represents the total number of incoming links or inbound links to your websites from other sites. Keeping track of your backlink profile and regularly analyzing its performance helps identify and fix issues, further optimizing your link building strategy.

  • Referring Domains: These are unique domains that link back to your website. A diverse portfolio of referring domains is crucial for higher search engine rankings.

  • Overall and Organic Search Traffic: You can use Google Analytics to monitor the total number of visitors frequenting your websites via backlinks. Consistent increase in traffic is a sure indication of successful link building.

  • Bounce Rate: This is the percentage of single-page visits where a user leaves your site without interacting further. Low bounce rates are desirable and can indicate higher-quality incoming links.

  • Conversion Rates: Ultimately, increased traffic is valuable only if it leads to conversions — whether it be product purchases, sign-ups, or other desirable actions. Measure the conversion rates for visitors arriving through backlinks to determine the ROI of your link building activities.

By carefully tracking link metrics and analyzing traffic and conversion data, you can better understand the impact of your link building efforts and make data-driven decisions to improve your SaaS company’s online presence and performance.

Frequently Asked Questions

A computer screen with a list of FAQs about link building for SaaS, surrounded by icons of web links and software

How does link building enhance the online visibility of SaaS companies?

Link building creates quality backlinks, which shows and tells search engines that the SaaS company has relevant and valuable content. This ultimately leads to a better search engine ranking. High-quality backlinks from authoritative websites increase the chances of potential customers discovering other offers for the SaaS company through other online channels.

In what ways can link building contribute to lead generation for SaaS businesses?

When users visit an authoritative and reputable website and discover a backlink to the SaaS company’s website, it improves the chance of them engaging with the SaaS company’s content which can then develop into a potential lead. 

Can building backlinks influence the credibility and trustworthiness of a SaaS brand?

Yes. When a reputable website links to a SaaS company website it helps establish a company’s online reputation. High-quality backlinks from industry-related websites demonstrate that the SaaS company has authority within its niche, increasing its credibility and trustworthiness among potential customers.

How is link building relevant to the overall digital marketing strategy for a SaaS company?

Link building complements other digital marketing efforts such as:

  • Content Marketing;

  • Social Media Marketing, and; 

  • Search Engine Optimization.

Link building creates a cohesive online presence, which leads to improvement in search engine rankings, increases online visibility, boosts credibility, and attracts more qualified leads. 

These are necessary contributions for a SaaS company to attain overall growth and success. 

What are the best practices for link building in the ever-evolving SEO landscape for SaaS?

Some of these best practices for link building include:

  • Creating high-quality, relevant content that provides value to users 

  • Pursuing backlinks from authoritative websites in the same industry

  • Employing ethical techniques (also known as white-hat SEO)

  • Cultivating relationships with influencers and industry leaders, and;

  • Monitoring link building efforts to ensure the strategy’s continued success and relevance.


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About the author
Kris Team

Kris is the founder of Link Forge Digital and an outreach manager at Hunter.io. She specializes in strategic SEO and link building for SaaS, tech, and affiliate websites. Outside of her professional life, Kris is an avid traveler and photographer, capturing the beauty of her adventures around the world.